Serafeim-Ilias
Antoniou

Senior Project & Product Manager
AI Loyalty & CX Platforms · Consulting · EMEA

I lead complex, multi-market loyalty and customer experience implementations powered by AI — from product strategy to technical delivery. Currently managing over half of INTELIQUA's active projects, leading a team of three, and serving as internal Product Manager for Eliqua.CX.

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6+ Years in consulting
3 Markets active now
9.8 Client satisfaction
€30K+ Avg. monthly revenue gen.
About

A detail-oriented and forward-looking engineer with a keen interest in the intersection of business and innovative technology. Focused on developing strategies that streamline processes and cut costs, ultimately boosting productivity. Committed to continuous learning, embracing new methodologies, and gaining a deeper understanding of the business landscape. Rooted in a passion for excellence and a drive to contribute meaningful advancements within the industry.

01 Experience

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2022 – Present
Inteliqua · Entersoft Group
Senior Project & Product Manager — AI Loyalty & CX
Leading more than half of the company's active client portfolio while managing a team of three. Responsible for end-to-end delivery of multi-market loyalty and CX platform implementations built on Eliqua.CX. Also serving as internal Product Manager for the Eliqua.CX SaaS platform — shaping roadmap, feature prioritisation, and positioning across SE Europe and the Middle East.
  • Built and scaled loyalty schemes across Greece, Albania, and the UAE
  • Led technical and commercial discovery with enterprise clients
  • Managed full SoW lifecycle, API integrations, and mobile/web delivery
  • Mentored junior team members and established internal delivery standards
AI Loyalty SaaS Product Mobile & Web Team Lead EMEA
Jan 2024 – May 2024
Dialectica
Senior Project Manager — Account Management, EMEA
Exceeded KPIs by consistently delivering 25 credits monthly, generating approximately €30,000 in monthly revenue. Directed approximately 100 projects to completion with a 9.8/10 customer satisfaction rating. Pioneered M&A and Due Diligence engagements, mentored two new team members, and enhanced cross-functional collaboration with Roland Berger's European teams.
M&A Due Diligence EMEA Account Management
May 2022 – Jan 2024
Dialectica
Associate — Client Service & Account Management
Spearheaded in-depth M&A analysis across EMEA under Roland Berger DACH's Account Manager. Excelled in identifying and engaging C-level executives, facilitating high-value connections and market insights for clients.
M&A Analysis C-Level Engagement Market Intelligence
Jun 2019 – Mar 2022
Plastika Karditsa A.E.V.E.
Operations & IT Manager
Set up and implemented a cloud-based online invoicing system. Migrated the entire client database to a new SQL server-based platform. Managed invoicing of all incoming orders, monitored inventory, and maintained the IT bridge between commercial and accounting data.
ERP Integration SQL IT Operations Cloud Systems
02 Selected projects

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Project 01 · Retail · Albania
Happy Loyalty App
BALFIN Group
Led end-to-end delivery of the Happy Loyalty mobile app in Albania, including architecture, loyalty engine setup, and support for the subsequent transition to BALFIN's new Fintech app.
Project 02 · Energy · Greece
Mobile & Web App + Loyalty
Protergia
Leading the full Protergia mobile and web application, including its loyalty section and system integration with Eliqua.CX. Responsible for product architecture, delivery, and ongoing roadmap.
Project 03 · Organic Retail · Greece
Loyalty Scheme
Biologiko Xorio
Leading the loyalty programme for Greece's leading organic products chain — 21+ stores across Attica and a rapidly growing e-shop — delivering personalised rewards and data-driven retention.
Project 04 · E-Commerce · Greece
New Loyalty Scheme
SHOPFLIX
Designing and delivering the new loyalty scheme for one of Greece's major e-commerce players, including tier logic, rewards engine, and full integration with Eliqua.CX.
Project 05 · Retail · UAE & Greece
Loyalty App
Beside Group
Leading the Beside Group loyalty application across two markets — Dubai and Greece — covering full architecture, product management, and cross-market delivery coordination.
Project 06 · App · Greece
Padu App — Full Architecture & PM
Padu
Responsible for the complete architecture and project management of the Padu app in Greece, from initial scoping through to delivery and ongoing iteration.
03 Education & Certifications
In progress
AUEB
iMBA — Athens University of Economics & Business
Currently enrolled in the international MBA programme at one of Greece's most prestigious business schools, deepening expertise in business strategy, leadership, and management in a global context.
MBA Candidate Business Strategy Leadership
2022
University of Ioannina
MComp — Computer Science & Engineering
Master's degree with advanced expertise in CS and Engineering. Thesis: construction of a 2-level neural network (Perceptron) on image and video quality perception.
Computer Science Neural Networks Engineering
Proficiency
Languages
English C2 · German C1
Michigan Proficiency C2 (E.C.C.E.) · Goethe-Zertifikat C1 (Goethe Institut, Thessaloniki)
Ongoing
Certifications
Continuous Professional Development
Business Strategy Execution – Agile Organisation System Design (Udemy) · Master Your Mindset & Brain: Framestorm Your Way to Success (Udemy) · Grow Greek Tourism Online – Digital Skills Seminar (Google, 2017) · IEEE Member, Ioannina Chapter (2015–2017)
04 Contact
Email
serantoniou@gmail.com
Phone
+30 697 968 2824
Location
Athens, Greece
LinkedIn
serafeim-ilias-antoniou
GitHub
github.com/SRFM
Platform
eliquacx.com